DUOLINGO INTEGRATED CAMPAIGN

This project aimed to create a campaign for a company that would help it gain press and go viral. I used five different media types: interactive, ambient, social media, merchandise, and a web page to market my new idea for Duolingo. My idea was to have a virtual app allowing individuals to play Duo the Owl in different countries and have real-life conversations. The app also has a feature that allows individuals to travel to use the app, and it will take you to various sites to see and get virtual passport stickers. I also devised the idea to create ten Duo the Owl statues placed in ten other countries by their most known site. This will make individuals want to post and take photos with him, making more and more people want to use Duolingo.