NOKA PACKAGING REDESIGN

This project focused on redesigning an existing product's packaging while developing a cohesive social media advertising campaign. The process included market research, mood boards, concept sketches, prototype development, dieline creation, final production, and professional product photography.

For my redesign, I selected NOKA Organics smoothie pouches and reimagined the packaging as a carton inspired by milk and boxed water packaging. While most smoothie products use flexible pouches, this unique structural design helps the product stand out on crowded retail shelves, enhances its premium appearance, and creates a more memorable consumer experience. The final deliverables included three package variants, custom product photography, and a social media campaign showcasing the redesigned brand.